Roku, Inc. (Nasdaq: ROKU) today announced that Funai Electric has joined the Roku TV™ licensing program. Funai Electric will leverage the Roku TV platform to build and deliver smart TVs under the Philips brand that run the Roku® OS. Philips Roku TV models are expected to be available in the U.S. this year.
“We are excited to work with Roku to deliver an exceptional streaming service on our Philips branded TVs,” said Peter Swinkels, GM, Product Planning at Funai Electric. “The Philips brand is a well-known and trusted brand in the U.S. that delivers best-in-class performance TVs. By using the Roku operating system to power Philips branded TVs, our customers will enjoy a simple-to-use interface that offers excellent streaming entertainment and discovery features for smart TVs today. We look forward to delivering new Philips Roku TVs later this year.”
“Philips is a great brand that is widely recognized by consumers,” said Chas Smith, general manager of Roku OEM. “Combined with Roku’s operating system, we can deliver a smart TV that offers value, simplicity, and entertainment.”
This announcement builds on Roku’s announced strategy of building their user base via smart tv integration.