Roku, Inc. (Nasdaq: ROKU) today announced that The Roku Channel, an AVOD app, is expected to be available this summer on select Samsung smart TVs. Launched late last year, The Roku Channel is already a top #20 channel on the Roku® platform offering consumers hundreds of Hollywood hit movies and TV shows.
“The Roku Channel has been a tremendous success giving our customers the free content they desire,” said Scott Rosenberg, GM of Platform Business at Roku. “By broadening our distribution of this app to other viewing platforms such as Samsung, the #1 TV maker in the U.S., we are able to engage millions more consumers with free ad-supported entertainment.”
The Roku Channel features quality films from leading studios and content partners. Samsung customers will enjoy award winners and big screen classics, whenever they want at no cost. There are no subscriptions, fees or logins required to access The Roku Channel. It is ad-supported and features approximately half the advertising per programming hour as compared to traditional linear TV.