SXSW Festival Comes To Roku With SXSW On Channel App

The popular SXSW Festival will be streaming live to your living room via your Roku device. Brightcove and SXSW are partnering to bring cord cutters tons of on demand and a large amount of live performances from this year’s SXSW festival through the SXSW On channel app.

Brightcove Inc. a leading provider of cloud services for video made the announcement today that they are providing live stream and on-demand video services for the South by Southwest® (SXSW®) Music, Film & Interactive festival taking place on March 10-20, 2016. SXSW will use multiple Brightcove cloud video solutions.

Now in its 30th year, SXSW Conferences & Festivals reach tens of thousands of fans and followers who want to experience the latest trends at the intersection of culture, art, and technology. Having grown far beyond its original 700 attendees and its music roots, SXSW is now an established global brand that enables its audiences to follow news and updates 365 days a year through online video.

For 2016, SXSW plans to use online video to extend the festival experience to fans around the world and to supplement the in-person SXSW experience. The festival will live stream over 60 sessions during SXSWeek®. SXSW’s on-demand content will engage fans before, during, and after the festival. Fans who attend in-person will also be able to replay sessions they attended, view content they missed, and stay engaged with the festival year round.

Scott Wilcox, Director of Technology at SXSW talked a little about streaming SXSW, “Enhancing our video offering with Brightcove was instrumental in strengthening our relationships with existing online fans and catching the attention of new fans by making more sessions available to view online. SXSW is built on creating moving experiences, whether that’s watching a film, listening to a song, or hearing an inspirational panel. Video is the best way for the world to experience SXSW, short of actually coming to Austin. We knew that we needed a high-quality video platform to deliver premium video experiences reliably across a multitude of devices. Brightcove has been a critical partner to help us achieve those goals.”

Anil Jain, SVP and GM, Media at Brightcove also added, “SXSW is revered as one of the most influential and inspiring festivals for film, art, culture — and now new technology — in the world. In its early days, word-of-mouth and traditional marketing were the primary vehicles to reach fans. Today, video offers new dimensions and opportunities to engage and inspire fans, and allow them to share the festival experience.”

You can add the SXSW On channel through your onscreen channel store or by clicking here and adding online.

William B. West

William B. West

William B. West has been an internet journalist since 1998. Writing for a total of 25 pro wrestling news sites at his peak, before retiring only to return to online journalism in 2011. Currently William is editor of, a contributor to, and editor in chief of &

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