Roku Launches Direct Publisher, Create Channels Without Coding

Roku has launched a new web based channel publishing tool called Direct Publisher.

Direct Publisher allows those wishing to publish their own Roku channel, “a free, easy-to-use web application for building high-quality, fully-featured Roku channels without writing any code.”

If you have ever tried to build a Roku channel using code you know it can sometimes be a very tedious and time consuming process. This new tool from Roku should make it easier for content providers to publish and monetize their content.

Here’s a list of the benefits to using the Direct Publisher tool according to Roku:

  • Free — There are no fees for using the Roku Direct Publisher.
  • No coding — Direct Publisher is a feed-based channel creation tool. This means there is no coding or programming knowledge required. Anyone with an MRSS or JSON feed can quickly and easily create a channel.
  • Fully-featured / No maintenance — Channels built using Direct Publisher all share the same code base, which is maintained and updated by Roku. New features introduced to the Roku Platform are automatically added to Direct Publisher channels, ensuring your channel stays fully optimized. By passing off maintenance responsibilities to Roku, publishers can focus on building their brand and creating quality content.
  • Monetization — Direct Publisher channels can be monetized by serving ads to their viewers. Publishers can choose to use their own ad servers, or they can opt to have Roku serve ads for them.
  • Analytics — Our custom analytics dashboard highlights several key performance metrics, such as number of channel installations, hours streamed, etc.
  • Customizable — You’ll be able to organize and display your content in different categories by using tags and playlists. You can also customize your channel with your brand’s logo, assets, and colors.

If you are a content creator or publisher and would like more information you can go to Roku’s developer site and check Direct Publisher out at this link.



William B. West

William B. West

William B. West has been an internet journalist since 1998. Writing for a total of 25 pro wrestling news sites at his peak, before retiring only to return to online journalism in 2011. Currently William is editor of, a contributor to, and editor in chief of &

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