Today was a huge day for most cord cutters, as AT&T announced the launch of their streaming TV service DirectTV Now.
I say “most” because owners of the most popular streaming device in the world, the Roku, were left out in the cold for the service launch.
What devices is DirectTV Now availble on? According to the company’s press release:
- Amazon Fire TV and Fire TV Stick
- Android mobile devices and tablets
- iPhone, iPad and Apple TV
- Chromecast (Android at launch; iOS in 2017)
- Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays
- Internet Explorer, Chrome and Safari web browsers
So you are probably asking, “When will DirectTV Now be available on Roku?”. While AT&T did not give an exact date, they did say it would happen in the 1st quarter of 2017.
I am hopeful Roku owners will be offered the same deal, but I wouldn’t hold my breath.
Why would DirectTV ignore the biggest segment of streaming device owners? Your guess is as good as mine. Perhaps the other device owners ponied up promotional dollars, or DirectTV Now was in such a rush to get to market , they just decided to launch their service before they had a Roku app ready.
I am very disappointed in the delay, I know several people that would make the switch at $35 for the “Go Big” package that likely aren’t willing to pay $60.
For more info on the DirectTV Now launch, check out our sister site, NetFXD at this link.