With the rise of streaming and the loss of cable subscribers it appears Time Warner Cable is trying an experiment to stem the tide.
“If you want cable TV without the cable box, Time Warner Cable may have something for you soon. Reliable sources tell Engadget that starting Monday, Time Warner Cable will beta test a version of its TWC TV service made available for the company’s internet-only customers living in New York City. Similar to Sky’s Now TV in the UK it will support a number of hardware platform but the plan is to focus on streaming TV through Roku’s set-top boxes, and any participants will get a Roku 3 for free. On top of their internet service, customers can pick up a “Starter” TV package for an extra $10 per month. Another option that adds Showtime and Starz will be available for $20 per month, and for those who want all the usual channels but without a cable box, a Standard option with Showtime and Starz costs $50 per month.”
Small streaming bundles could be cable’s last chance as stopping networks from going direct to consumer via OTT channels.
What do you think, will you give this a try if it comes to your city? Comment below.