Roku Updates Privacy & Cookie Policies

If you are a Roku owner and you don’t regularly check your email, you may have missed a notice Roku sent out last night to users updating the company’s cookie and privacy policies.

The notice contained the following info:

Dear Roku customer,

As part of our effort to improve your experience using our products and services, we’ve updated the Roku Privacy Policy and the Roku Cookies Policy for Roku Website . We want to take this opportunity to notify you about these updates.

What is the Roku Privacy Policy?
The Roku Privacy Policy explains what personal data we collect from you when you use our product or service, the ways in which we use that data, and how we share that data with others.

What is the Roku Cookies Policy for Roku Website?
The Roku Cookies Policy for Roku Website describes how we collect and process information about you on our websites through the use of cookies.

What are the changes Roku made to these Policies?
We encourage you to read the full text of the Roku Privacy Policy here, as well as the Roku Cookies Policy for Roku Website here, so that you understand what data we collect and how we use and share it.

We made changes to improve clarity and transparency and to describe new product features and functionality. For example, we provide more details about how we and others collect information to personalize your experience and to measure and deliver more relevant advertising from Roku and Roku’s partners, including across Roku websites, Roku devices, in ad-supported channels, and on associated third party sites and devices.

These new changes are effective on November 14, 2016.

Thank you,

Roku customer support

So what is this all about?

One of the major revenue streams for Roku is advertising. The little ad box you see next to your channel grid, as well as pre-roll ads you see while watching free ad supported channels on your Roku are major sources of income for the company. These changes in privacy and cookie policies likely cover the refinements they are making as they evolve their ad platform.

What does this mean for me?
Probably nothing, other than you will see ads more relevant to what you are watching. For instance if you are watching a home improvement show you may see an ad for Lowes on the Roku home screen instead of an ad placement for a channel you would never watch.

What are you thoughts on the updates? Comment below.

William B. West

William B. West

William B. West has been an internet journalist since 1998. Writing for a total of 25 pro wrestling news sites at his peak, before retiring only to return to online journalism in 2011. Currently William is editor of, a contributor to, and editor in chief of &

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