The notice contained the following info:
Dear Roku customer,
What are the changes Roku made to these Policies?
We made changes to improve clarity and transparency and to describe new product features and functionality. For example, we provide more details about how we and others collect information to personalize your experience and to measure and deliver more relevant advertising from Roku and Roku’s partners, including across Roku websites, Roku devices, in ad-supported channels, and on associated third party sites and devices.
These new changes are effective on November 14, 2016.
Roku customer support
So what is this all about?
One of the major revenue streams for Roku is advertising. The little ad box you see next to your channel grid, as well as pre-roll ads you see while watching free ad supported channels on your Roku are major sources of income for the company. These changes in privacy and cookie policies likely cover the refinements they are making as they evolve their ad platform.
What does this mean for me?
Probably nothing, other than you will see ads more relevant to what you are watching. For instance if you are watching a home improvement show you may see an ad for Lowes on the Roku home screen instead of an ad placement for a channel you would never watch.
What are you thoughts on the updates? Comment below.