Roku Updates Privacy Policy

Roku emailed users today and notified them of updates to their privacy policy.

The updates seem centered on use of microphones, and tracking info on Roku devices and Roku TVs.

You can check out the full notice below:

Dear Roku customer,

As part of our effort to improve your user experience, we’ve updated our user interface to address changes to our platform, and to clarify the choices you have. We want to take this opportunity to notify you about these updates, and the changes to the Roku Privacy Policy.

For Roku TV and Roku Streaming Player Users:

For products that support microphone access by channel applications, we updated our Roku device user interface to give you control over access by channel applications to the microphone on your microphone-supported Roku remote control and the microphone on your mobile phone via the Roku Mobile App.

From the Settings Menu of such Roku devices with voice-activated features (under Settings > Privacy > Microphone), you can revoke microphone permissions from individual channel applications. From the Settings Menu, you can also prohibit all channel applications from accessing the microphone.

For Roku TV Users:

More Ways to Watch is now a component of the Smart TV experience created for your Roku TV. To deliver a better Smart TV experience, Roku may use Automatic Content Recognition (ACR) and other technology to collect information about the movie or TV show you are watching (for example, program and channel names, time, date and duration) via your TV’s antenna and the devices connected to the TV’s inputs, including cable and satellite set top boxes. Roku also collects data about how you use the Smart Guide, a new electronic program guide that is available when you watch live TV.

As a result, you will no longer see “More Ways to Watch” in your Settings Menu. Instead, you will see “Smart TV experience” under “Privacy” in the Settings Menu. If you wish to enable or disable ACR on your Roku TV or the use of viewing information collected from your TV’s antenna and the devices connected to the TV’s inputs to enhance your TV viewing experience, go to Settings > Privacy > Smart TV experience > Use Info from TV Inputs.

We also made changes to the Roku Privacy Policy to improve clarity and transparency. For example, we provide more details about what information is collected when you use The Roku Channel and the Roku Media Player.

For more information, we encourage you to read the full text of the Roku Privacy Policy, as well as the Roku Cookies Policy for Roku Website, so that you understand what data we collect and how we use and share it.

These changes are effective on October 30, 2017.

William B. West

William B. West

William B. West has been an internet journalist since 1998. Writing for a total of 25 pro wrestling news sites at his peak, before retiring only to return to online journalism in 2011. Currently William is editor of, a contributor to, and editor in chief of &

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