In celebration of National Streaming Day on May 20, Roku, Inc. today released findings from a recent online survey on the streaming habits of American consumers. According to the survey results, consumer behavior is changing in order to accommodate streaming “FOMO,” or “fear of missing out.” In some cases, streaming entertainment held higher value than some established personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
-Streaming FOMO prevalent amongst young adults
-Adults between the ages of 18-34 are most likely to experience streaming FOMO
-In the U.S., 28% of adults between the ages of 18-34 admitted to fibbing about watching a movie, TV show or sporting event in order to feel included as part of a group or conversation
-59% of adults between the ages of 18-34 have said they were doing another activity when they were actually streaming
-40% of adults between the ages of 18-34 also admitted to canceling or not showing up for other plans in order to stream content
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an affect on daily habits, with many willing to sacrifice parts of their daily routine for a week rather than give up streaming television shows and/or movies on their TVs.
-50% of Americans would give up caffeine in order to stream
-21% of Americans place more value on streaming to their television than brushing their teeth
National Streaming Day celebrates the introduction of the Roku player, the first device ever to stream Netflix to the TV, in 2008. It serves as a day for consumers to stream freely. To learn more about Roku’s survey on consumer streaming habits, visit https://blog.roku.com/blog/2016/05/18/roku-survey-reveals-streamers-have-a-fear-of-missing-out-on-tv. For more information on National Streaming Day offers, visit https://blog.roku.com/blog/2016/05/15/celebrate-national-streaming-day/.