Roku Promotes Scott Rosenberg To GM Of Platform Business

Roku, Inc. has announced that Scott Rosenberg will become GM of Platform Business beginning in January 2018. Scott has led Roku’s advertising business and will now also lead content distribution and related services. Long-time Roku veteran and leader of content and services, Steve Shannon will leave the company at the end of this year.

Scott joined Roku in late 2012 to develop and build the company’s advertising business. Under Scott’s leadership, Roku became the industry’s leading OTT advertising platform. The new leadership change combines the staff and resources of advertising, content distribution and related services. The move accelerates Roku’s ability to build innovative platform products, drive user engagement, and monetize active accounts.

Steve joined Roku in 2012 to lead the new content and services group and has been instrumental in establishing new industry relationships, building an exceptional content offering, and growing distribution revenues for the Roku platform. As a trusted industry veteran, Steve grew what was once a small team into a vital part of the Platform business. Steve also hired and developed senior talent who are leading key priorities today.

“Steve joined Roku in the early days of our monetization strategy and was instrumental in developing key advertising, content and services initiatives as well as recruiting top talent like Scott,” said Roku CEO Anthony Wood. “We are grateful for the contributions Steve made and wish him the very best as he moves on to his next great adventure.”

William B. West

William B. West

William B. West has been an internet journalist since 1998. Writing for a total of 25 pro wrestling news sites at his peak, before retiring only to return to online journalism in 2011. Currently William is editor of, a contributor to, and editor in chief of &

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