Roku Introduces New Streaming Player Lineup

Roku, Inc. (NASDAQ: ROKU) today unveiled its new streaming player lineup for the U.S and other markets. New versions of the Roku Express (MSRP $29.99), offering easy HD streaming in a sleek new form factor, and the Roku Ultra (MSRP $99.99), featuring fast channel launch and a remote with personal shortcut buttons designed to get to content quickly, will be available to customers. Five additional Roku® streaming players round out the lineup in the U.S and will be available broadly in the coming weeks. In addition, Roku also announced Roku OS 9.2 in a separate announcement.

“We’re driven by the goal of delivering an exceptional streaming experience to our customers that includes endless entertainment and intuitive ways to find it,” said Mark Ely, Vice President, Players and Whole Home Product Management at Roku. “Our new streaming player lineup continues to offer a device for every type of streamer. Whether you’re streaming to your TV for the first time or are a cord-cutting power-house who wants our ultimate streaming device – we’ve got something for everyone.”

New Roku Express

Roku Express is 10% smaller than its predecessor and is designed to blend in when connected to a TV. It can be fully powered by most televisions if an outlet is not nearby, reducing clutter. Additional Roku Express features and accessories include:

  • Easy and smooth HD streaming
  • Simple remote featuring channel shortcut buttons
  • High-Speed HDMI® Cable
  • Power adaptor

New Roku Ultra

Roku Ultra remains the ultimate streaming player delivering brilliant HD, 4K & HDR picture quality and Roku’s best wireless performance. With an enhanced quad-core processor and 802.11ac dual-band wireless, Roku Ultra offers exceptional streaming and is feature-packed for power streamers and cord-cutters. The new fast channel launch feature get users to entertainment faster, improving channel launch times for the top channels across the Roku platform. Additionally, new programmable personal shortcut buttons on the Enhanced Roku Voice Remote offer personalization and one-touch control of entertainment. More Roku Ultra features and accessories include:

  • 4K resolution for ultra-sharp picture quality
  • HDR for rich, more true-to-life imagery
  • Both Ethernet 10/100 and 802.11ac MIMO dual-band wireless
  • USB port for local media playback and MicroSD slot for channel caching
  • Dolby and DTS Digital Surround™ pass through over HDMI®
  • Lost remote finder
  • Enhanced voice remote with personal shortcut buttons, a headphone jack for private listening and buttons for TV power, volume, and mute
  • Premium JBL headphones included for private listening

The Roku OS provides access to 500,000+ movies and TV episodes including live TV, news, sports, hit movies, popular shows and more. Unbiased search across top channels makes it easy to find entertainment for free or at the lowest cost. There are hundreds of free channels, including The Roku Channel. Featured Free offers one-click-access to free entertainment including high-quality movies, shows and in-season network content from channels across our platform. The free Roku mobile app enables viewers to control their Roku device, use Roku Voice, Private Listening, stream The Roku Channel on the go and more.

Pricing and Availability

The Roku streaming player lineup offers a variety of devices made with unique streamers and customers in mind.

  • Roku Express (MSRP $29.99) – Features an even smaller form factor and offers easy HD streaming
  • Roku Express+ (MSRP $39.99) – Features the new sleek form factor and a Roku Voice remote. Available exclusively at Walmart
  • Roku Premiere (MSRP $39.99) – Delivers easy 4K & HDR streaming with a simple remote
  • Roku Streaming Stick+ (MSRP $59.99) – Offers a powerful, portable HD, 4K and HDR streaming with the long-range wireless and a Roku Voice Remote with TV controls
  • Roku Streaming Stick+ HE (MSRP $59.99) – Available exclusively at Best Buy and includes the Enhanced Roku Voice Remote with a headphone jack and Roku headphones for Private Listening
  • Roku Ultra LT (MSRP $79.99) – A Walmart exclusive featuring HD, 4K and HDR streaming, ethernet, 802.11ac MIMO dual-band wireless, an Enhanced Roku Voice remote with TV controls and Roku headphones
  • Roku Ultra (MSRP $99.99) – Delivers brilliant HD, 4K & HDR picture quality and Roku’s best wireless and new features such as fast channel launch, personal shortcut and mute buttons, premium JBL Headphones and more

The Roku Express and Roku Ultra are available for pre-order at Roku.com today. The Roku Express+ will be available broadly at the end of September with the rest of the devices on sale in October.

International Availablity

Roku is also expanding its streaming player lineup internationally in Canada, the UK, the Republic of Ireland and select countries in Latin America. The Roku Express, Roku Premiere and Roku Streaming Stick+ are expected to be available in the coming weeks.

 

William B. West

William B. West

William B. West has been an internet journalist since 1998. Writing for a total of 25 pro wrestling news sites at his peak, before retiring only to return to online journalism in 2011. Currently William is editor of WBWTV.com, a contributor to WrestleOhio.com, and editor in chief of PowYeah.com & Rokuki.com.

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