The Roku Channel for the Web in the U.S. launched yesterday, giving free access to anyone via PCs, mobile phones and tablets. Consumers can visit TheRokuChannel.com to begin streaming once they log in or create a Roku account.
“We want to be the best destination for free streaming entertainment. We’re delighted to deliver even more value to our customers without subscriptions, complicated logins or fees,” said Rob Holmes, Roku’s Vice President of Programming and Engagement. “By expanding The Roku Channel to the Web, we’re broadening the access points to high-quality, free streaming entertainment. With Featured Free, we’re making it easy for our customers to see the great, free content already available on the Roku platform in one place, while creating value for our content providers by connecting them with Roku’s growing audience.”
Launched last fall, The Roku Channel has quickly gained popularity and is currently the #5 most popular streaming channel on the Roku platform based on active account reach. Now, both Roku device owners and those who don’t yet own a Roku device can watch The Roku Channel on desktops, laptops, tablets and smartphones. In addition, today The Roku Channel app begins rolling out to select Samsung smart TVs. Roku will continue to look for ways to expand the reach of The Roku Channel.