NFL Considering Thursday Night OTT Package

Will NFL Thursday Night Football be coming soon to Roku? It seems like it is at the very least a possibility according to a Tweet by LA Times reporter Sam Farmer.

Farmer tweeted last night, “Roger Goodell was in SF today meeting with Yahoo execs, others about potential for adding over-the-top streaming to Thursday game package.”

The tweet (as is the nature of tweeting) is low on details of what kind of package has been discussed. Yahoo does have a channel available on the Roku (add via your console from the channel store), whether this package would be free or premium content is unknown.

Yahoo streamed an early Sunday Bills-Jaguars game this year and the estimated number of streamers ranged from 2 million to 15 million depending on whose calculations you believed. Either way it seems Yahoo and NFL liked what they saw in terms of numbers.

The major sport leagues have been slow to adopt to the coming wave of OTT cord cutters, with the exception of the WWE (yes, I know it’s not a “real” sport), leagues have been slow to adopt an all out streaming service that doesn’t require some sort of cable/satellite authentication. WWE has by the way has experienced the highest revenue ever by adding a streaming channel in addition to broadcast rights.

In the end the meeting with Yahoo could even be a ploy by the NFL to get more money out of the tv networks. One of the biggest known roadblocks to cord cutting for many is lack of live major sport league options via OTT streaming devices. A Yahoo deal would presumably not require a cable authentication, so streaming rights would definitely be something the existing networks would want to bid on.

Do you think the NFL is serious about over the top streaming? Comment below.

William B. West

William B. West

William B. West has been an internet journalist since 1998. Writing for a total of 25 pro wrestling news sites at his peak, before retiring only to return to online journalism in 2011. Currently William is editor of, a contributor to, and editor in chief of &

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