Metro-Goldwyn-Mayer and Lionsgate have made an investment in adRise, the parent company of TubiTV. This seems on the surface as good news as it appears they will be adding hundreds of titles (including Midnight Cowboy, Crash, Rain Man, The Hurt Locker, Pink Panther, Fargo, and American Psycho) to the free ad supported service.
You can add the free Tubi Tv channel to your Roku from the Channel Store on your device by searching TubiTV.
Here is the full press release:
In a move reflecting increasing consumer demand for premium streaming services, Tubi TV, a leading provider of free movies and TV shows, announced today that two leading Hollywood studios, Metro-Goldwyn-Mayer Studios (MGM) and Lionsgate (NYSE: LGF), have each made an equity investment in the company while also providing access to hundreds of premium library titles. The deal further strengthens Tubi TV’s position as a premier ad-supported destination — having previously signed a licensing agreement with Paramount Pictures — for movies and television entertainment.
The agreement encompasses hundreds of marquee titles from the MGM and Lionsgate libraries including Academy Award®-winning films such as Midnight Cowboy, Crash, Rain Man, and The Hurt Locker and showcases additional favorites like Pink Panther, Fargo, and American Psycho. The Lionsgate and MGM titles add to the 40,000 movies and TV shows Tubi TV has already acquired from over 200 content producers. Sandy Grushow, former Chairman of Fox Television Entertainment Group and CEO of Phase 2 Media, also joins the Tubi TV Board of Directors.
“We’re delighted to partner with Farhad and his team at Tubi TV as we continue to ensure that our content is being monetized across every platform, digital and linear, ad-supported and subscriber-based, domestically and internationally,” said Lionsgate President of Worldwide Television & Digital Distribution Jim Packer. “This agreement reflects our ongoing commitment to license our content across an expanding array of ad-supported digital platforms and serve next generation audiences around the world.”
“MGM is thrilled to partner with Tubi TV, furthering the company’s strategy to connect its library of premium content with the viewing habits of digital consumers across the U.S.,” said John Bryan, President, Domestic Television Distribution, MGM. “MGM’s investment and license agreements enable the studio to expand into OTT services, allowing consumers to find MGM films and series on multiple platforms.”
“We’re excited to partner with Lionsgate and MGM and feature some of their most unforgettable movies. With this investment and partnership, Tubi TV is now the largest and best free streaming TV platform,” said Farhad Massoudi, Founder and CEO, Tubi TV. “Consumers want more streaming premium content without subscribing to yet another app or paying for another channel. Tubi TV’s mission is to make premium content accessible to everyone, everywhere, without having to pay more. Tubi TV will always be free.”
Tubi TV noted that overall online video ad sales have increased nearly 20% annually over the past three years with the online video ad market projected to grow to $10 billion by 2018, reflecting the rapid growth of consumers of online content. Tubi TV’s viewership numbers have increased 400% over the past year as audiences continue to migrate online to view high quality film and television content.
Do you watch Tubi TV? Comment below.