M-Go, the default go to marketplace for renting or purchasing movies and tv shows on the Roku will be getting a brand change later this month. The service which was acquired by Fandango in January will be changing it’s name to FandangoNow.
Fandango will also be selling theater movie tickets through the new re-branded service as well. The company stated that they are looking to serve consumers throughout the entire movie life cycle with compelling new digital movie products, including ‘super tickets’ and other theatrical ticket and home entertainment products.
Fandango President Paul Yanover, commented on the changes, “The launch of FandangoNOW is a huge milestone for the company, as we aim to deliver the best movie experience anytime and anywhere, across the total movie lifecycle. We’re thrilled to launch FandangoNOW in time for 2016’s most anticipated in-home debuts, including recent blockbusters and Oscar contenders for which we sold millions of tickets during their theatrical release.”
The re-brand is expected byMarch 30 in time for the HD digital release of “Star Wars: The Force Awakens” on April 1.