Media technology company MAZ has partnered with digital lifestyle destination LittleThings to release its own over-the-top (OTT) app on Roku Apple TV, and Amazon Fire TV.
Through this partnership, LittleThings has launched an app offering access to its entire roster of 13 series, including The Daily Glow, Truth Bomb Mom, Refresh, The Hostess Next Door, Garbage to Gold, and Best or Hot Mess.
With an audience of over 100 million monthly unique visitors, LittleThings garners more than 100 million click-to-play views and receives 30 million-plus monthly Live views. By bringing its content onto the big screen, LittleThings’ aim is to continue serving its audience across all platforms.
“LittleThings is the TV channel of the future. They are better than anyone else on the planet at building an audience on social, and they are creating a modern lifestyle brand with hundreds of millions of people in tow,” said MAZ CEO Paul Canetti. “Making the jump to TV is the natural next step, and we are so psyched to be powering LittleThings with TVX.”
“Our long-form programming philosophy makes us unique among digital-first publishers — and our current viewership on those programs tells us that our audience wants more content and more platforms on which to view it,” said Gretchen Tibbits, President & COO of LittleThings. “With 13 unique episodic shows and 4 hours a day of original programming, LittleThings is proud to continue our mission of bringing engaging, meaningful content to our ever-growing audience.”