Hulu Launches Personal Profiles

Next to Netflix, Hulu is likely the 2nd most popular paid streaming service available on your Roku.

One point of aggravation for Hulu users was the fact that everyone in the home shared the same account, and thus an adult may get recommendations for shows related to content their child watched all week. Many users often wondered why Hulu couldn’t offer seperate profiles with their account like bigger rival Netflix.

Today Hulu announced the too are rolling out profiles. From Hulu:

“We are excited to announce that today we are beginning to roll out profiles to our more than 12 million subscribers. With profiles on Hulu, each account can add up to six specific profiles.

We want each of our viewers to have the most personal experience possible with Hulu and so that’s why we’ve invested in making sure that nearly every touchpoint on Hulu is personal to the viewer – including the masthead, personalized home page, surfaced recommendations and Watchlist. TV is very personal and we know people share their Hulu with spouses, kids and family members. Inevitably, you may not be as enthusiastic about Sci-Fi as your spouse. And it is likely that new episodes of Doc McStuffins are not quite as exciting for you as they are for your children. The next step in creating the most personal TV experience is introducing profiles.

When a viewer creates a profile, they will be taken through a taste picking experience where they will be able to tell us the types of shows and movies they like, and the types of shows and movies they don’t like. This will help us ensure that each profile surfaces recommendations and content that is distinctly personal to each viewer. If you tell us you love medical dramas and horror movies, we’ll make sure you see those genres of programs in your recommended content.

Each individual profile will have its own name, personal info, viewing history, recommendations and Watchlist. There will also be a new Kids profile type, which will allow our young viewers to browse content within the Kids Hub freely, without having to worry about running into mature content. As your Hulu household evolves, you’ll be able to create, edit, and delete profiles in your Hulu app or online at

We’re excited to offer this next step in personalizing your TV experience. We’ll be rolling out profiles to the most popular Hulu devices over the next couple of weeks. Viewers who watch Hulu on the Web can create profiles starting today!”

Do you like the idea of profiles on Hulu? Comment below.

William B. West

William B. West

William B. West has been an internet journalist since 1998. Writing for a total of 25 pro wrestling news sites at his peak, before retiring only to return to online journalism in 2011. Currently William is editor of, a contributor to, and editor in chief of &

You May Also Like

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: