Crown Media is re-branding their Feeln Channel as Hallmark Movies Now this October. Besides re-branding the channel, they also look to change their pricing structure and will make a shift in content.
“As we continue to see demand for our unique brand of family-friendly programming grow on our linear channels, the launch of Hallmark Movies Now is the natural next step in our distribution strategy,” said Erin McIlvain, Crown’s EVP of distribution and content strategy. “Over the last 15 years we have collected a considerable library of content and this new service will allow subscribers to stream and enjoy a differentiated lineup of programming – whenever they want and wherever they are.”
The new network will be available on Roku and will offer 800 to 1,000 hours of family friendly content not available on linear channels (Hallmark Channel and Hallmark Movies & Mysteries). Pricing is set at $5.99 monthly or $59.99 annually. If you happen to be a cord cutter with multiple devices, the service will also be available on iOS, Android, and Amazon Fire.
Hallmark Movies Now is not currently available in the Roku Channel Store. It isn’t clear at this time if the existing Feeln app will change over, or if a new app will be offered. We will update as we get more info.