This past week during ESPN’s College Game Day a presumed cord cutter took the opportunity to do some friendly trolling of ESPN and their lack of responsiveness to the wave of cord cutting.
You can check out a screen cap of it from Twitter below:
Pretty amazing sign on ESPN's College Gameday. pic.twitter.com/o2NfeMalSf
— Jason Abbruzzese (@JasonAbbruzzese) December 5, 2015
Of course ESPN probably doesn’t find this two funny, as the Business Insider is reporting that ESPN has lost about 7 million subscribers in the last 2 years. ESPN get’s most of it’s subscription revenue from cable and satellite by being bundled into basic cable packages that may be purchased by people not even interested in sports. Cord cutting has put a significant dent in that. The result of which is a loss of almost $2 billion, with cord cutters being cited as the biggest reason for the loss.
ESPN has made an effort to stem the loss by agreeing to be a part of SlingTV’s cord cutter bundle, but it still puts them in the bundle world. With the rapid advance of cord cutting it can only be a matter of time until they release a stand alone service without authentication.
Have you cut the cord from ESPN? Comment below.