Direct TV NOW has finally arrived on the Roku streaming platform.
After months of delay, Roku today announced the availability of an early release of AT&T’s DirectTV Now video streaming service on the select Roku devices including Roku TV 4K models, the Roku Ultra, Roku Premiere+, Roku Premiere, Roku Express, Roku Express+, Roku Streaming Stick (model 3600R), Roku 4, Roku 3 and Roku 2 (model 4210).
“Roku is a leader in streaming entertainment and millions of homes in the U.S. have Roku devices,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “DIRECTV NOW is about bringing customers entertainment their way, so launching on the Roku platform was an important part of our strategy.”
“AT&T’s robust DIRECTV NOW service is an incredible offer for our customers who expect premium streaming entertainment at a great value,” said Steve Shannon, general manager, content and services, at Roku. “Getting consumers to the content they want the most has always been our focus.”
DIRECTV NOW programming packages bring popular channels together for a great entertainment value:2
Live a Little – $35 / month (60+ channels)
Just Right – $50 / month (80+ channels)
Go Big – $60 / month (100+ channels)
Gotta Have it – $70 / month (120+ channels)
DIRECTV NOW gets even better with the AT&T Unlimited PlusSM3 wireless plan, which includes HBO. (After 22GB of data usage, AT&T may slow speeds).
To access DIRECTV NOW on a supported Roku device, customers can sign up online for DIRECTV NOW and then download the channel from the Roku Channel store. Within minutes of signing up, customers will have easy access to stream content over a U.S. internet connection on their Roku devices.