There has been a lot of buzz (mostly negative from Trek fans) about CBS’ decision to release the new Star Trek series via the paid CBS App (available on Roku).
CBS CEO Les Moonves recently commented on the decision in a earning call recapped by Decider, “We are growing our profits and expanding our markets at the same time we are investing in new premium content and direct-to-consumer platforms. As we grow in the short term, we are setting ourselves up to live long and prosper in the long term. Yes, we can achieve both.”
While many Trekkies (Trekkers?) are bemoaning the decision, Decider thinks it makes sense financially:
If CBS spends $50 million on the new Star Trek series and 700,000 people subscribe for no other reason than to watch that one show, CBS makes money.
For people already in the cord cutting world I think this is a good decision, what most of us have bee looking for is choices and not bundles. We can vote with our dollars if this is something that people want to see and there will be more of it, if not we don’t have to subsidize it by being thrown into our bundle.
What do you think, good move by CBS? Comment below.