Amazon Prime Video may soon be partnering with other online networks in an effort to compete better with Netflix and Hulu according to a report by Bloomberg.
Hulu has already dipped it’s toe in the add on water by offering Showtime, but it looks like Amazon will be going all in. According to the report, the networks will have their own landing page via Amazon, each will feature on demand content only and not a live feed as Amazon is working on it’s own separate live TV service.
The appeal to users would be a wider range of content available, the appeal to Amazon would presumably be that this content would be acquired via a revenue share, rather than paying a huge license fee for streaming rights as is the current model.
One potential downside from the article, “Amazon will also sell prepackaged bundles of its own creation”. If this is in addition to an a la carte it should be received well, but if this is the only option it will likely receive some push back from the streaming community.
Pricing and content providers available will also be a key component on how the product is received, and so far there aren’t any details.
Do you have Amazon Prime Video? Would this entice you to try it? Comment below.